Devc 202 Module 5: Communication and how it is transmitted.

Communication according to Introduction to Development Communication is the process of sending an idea to a person or group of persons. It is a way of transmitting one’s idea to another thus forming conversation or interaction. In such a way, communication is not only about talking but in a way presenting ideas through books, pictures. Communication tends to be on-going, and it will all depend on how we are going to interpret the message or idea.

Berlo’s model is the commonly used model for communication. Since it’s unilinear, we expect that this model would have a starting point. In communication, the source or sender is the first step towards first sharing of information. then there is the receiver, the one who will absob the idea or message presented to it. Message is the topic or idea. Channel would be the mode of transfer of the message. Effect would be our reaction towards the message or idea that is given to us. and the last is the feedback which is our response to our sender.

Activity Activity 5.1.The following are examples of what most people would call communication. Read them and list the things you think are common to all of them.

• A dog snarls at a cat that gets in its way. Sending Message
• You stay up late to watch the hosts of a talk show interview the Vice President.Receiving Message
• A traffic enforcer blows his whistle to stop traffic so children can cross the pedestrian
lane. Sending Message
• Your officemate walks into your room, points at your desk and asks, “Have you
finished…” and stops when you scowl at him. “Of course not!” you say, “Come back
later.” Feedback
• A child stands in the middle of a crowded department store and cries for its mother. Sending Message
• A teenager pauses in front of a poster that reads, “Don’t drink and drive.” Receiving Message
• It has a picture of two wine glasses crashing into each other and shattering. Message Effect
• A sportscaster tells jokes to the crowd while waiting for the action to begin at a
basketball game. Sending Message
• A woman buys a newspaper, gets on the LRT, sits down and read on the way to work. Receiving Message
• A street preacher shouts to the crowds in a marketplace. Sending Message
• You receive an official letter reminding you to pay the balance on your income tax. Receiving Message
• A tourist stands on a street corner reading a map. (Receiving Message)
• A young mother asks the municipal health worker what she can do to keep her children
healthy. Sending Message
• A traffic light turns from red to green. Source AND Receiving Message

Activity 5. 2. Write your own definition or understanding of communication in a sheet of paper. Now, compare your answer with the definitions of Black and Bryant found in your textbook.

According to Black and Bryant, they defined communication as the transmission of meaning among individuals. It also sends idea which aims to influence the receiver. Kincaid and Schramm on the other hand expounded that its not only human beings who are capable of communication but animals and objects or machines that were design to dictate actions that guides people too. Again, as mentioned earlier, communication is not about having conversation but we also can receive message or understand message just by looking or reading books, posters, and other instructional materials.

My definition of communication is also the same with the authors above of their respective definition of communication, that it is a two-way process wherein their is a sender and a receiver. That a message that we receive will have an effect on us and will influence the way we think about a certain topic. It is a dynamic process that we anything can be shared and there will be an interaction.

Activity 5. 3. Why should we discuss communication as a process? Write your reasons on the same sheet of paper you used in Activity 5.2.

We need to discuss communication as a process because this will serve as a guide on how we are going to conceptualize a plan. We have to know how we are going to get our message across the readers and audience.


Flor, 2003. DEVC202 Module (Introduction to Development Communication)


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