Devc 202 – Activity 12

Activity 12.1. Conduct a stakeholder analysis of this policy.

  1. Government – Department of Health, with its efforts banned the use of cigarette through the campaign, Yosi Kadiri!
  2. Education – this will allow the students to be informed of the harmful effects of smoking
  3. Communication industry such as media, may be the one sector that will be greatly affected because of the profits that they may lose in advertisement of the tobacco. However, if advertisements will push through, content of the ad should be strictly conceptualized.
  4. Church according to the book, Introduction to Development Communication by Ongkiko stated that it may not be directly involved in issues like this but can only address it as an addiction problem.
  5. Consumers – will be the one who will greatly benefit as this will not strain their health and money as well.

Activity 12.2. Use any of the enumerated methods to do a short analysis of this policy.

Following the Social -cost Benefit analysis, it may be true that cigarette companies may have provided job employment to Filipinos and to keep the sales going, the use of advertisements is still used to generate profit. However, lot of Filipinos are dying because of lung cancer due to cigarette smoking. With that in mind, government agencies, NGOs continue to fight cigarette-causing diseases to promote healthy lifestyle among us. Even if banning tobacco may take a long time to be implemented, it was a good thing that cities are now implementing “no smoking zone” sign in every establishments so that no one will be affected by second hand smoke. It was also helpful that the price of cigarette/stick have become costly enabling the consumer to think twice before purchasing one.

Activity 12.3. Prepare a one-paged policy brief enumerating: your stakeholders; the results of your policy analysis; and your recommendations.

Recommendation that will be given from the two analyses above would be continued implementation of “no smoking” in certain establishments or even public place like parks, churches, sidewalks, it would be helpful of a fine will be given to those who will not follow this rule.


How technology has helped me in accomplishing my task and learned from them in school.

Module 2 which is about integration of technology has opened my eyes on how really technology has really shaped me in my schooling years. Little did I know that blackboard, chalk, charts were considered as instructional media and moving from Powerpoint presentation, slides, the use of Microsoft Word has contributed a lot in my learning.

Technology is a really powerful tool in education because it allows us to heightened our skills in researching, in navigating the machine. Before where students may be passive learners because of the amount of time they devote on just listening or observing on the instructional medium presented like slides, film clips, now, we can be our own captain of the ship when it comes to different high-tech gadgets, software, tablets, available to us.

I have always been a visual learner. I am fascinated by the pictures and vivid images presented and it really made studying more engaging.And with the different requirements needed to be submitted, it

Devc 202 Module 8: Communication and related concepts

Over the years, technology and the way we communicate has been continuously evolving. It is not enough that we send messages through text, now we have incorporated pictures to convey our message, making our message more fun and enjoybale to read. for the young generations, messages with pictures are more engaging to read. W

The five concepts of communication medium connected to internet that I chose are:

  • Memetics – are one of the most followed source of information in the internet today. A lot of people find memetics enjoyable to read because of its brief definition or quote that is wants to convey in a particular issue. They even make a script out of cartoon, scenes of a movie.
  • Dependency Model – with the advent of technology and social media that aids us with our work, assignments and even with our personal relationship, it is an understatement, that we have truly become dependent on mass media such as print, television, radio, and most especially the internet. We rely heavily on these medium because it allows us to be informed about issues.
  • Information and communication technology – utilization of all types of medium such as print, radio, television, and the internet so that users and companies can make use of these for information storage, manipulation, and to further improve services.
  • Invasion of privacy – associated to showbiz personalities, this is the type of situation wherein personal affairs are scrutinized by people without its consent.
  • Information overload – too much information that is processed in by humans and machine which can strain machines and cause stress to humans.

Module 6 – Types of Social Mobilization and strategies

Elements  of Social Mobilization

  • advocacy – one component of social mobilization wherein it convinces, persuades, and motivates the individual to participate in life-changing activities. Positive environment projects are often supported by policy support and resource generation group.
  • information, education and communication (iec) – this is where information are shared via communication methods.
  • community organizing – this is one of the important elements of social mobilization that helps individuals be more keen in problem-solving and to do action in every issue.
  • training and capacity building – this is where people are taught to be more competent in delivering services that will raise more awareness in mobilizing the program. Again, its aim is to develop people’s ability to make reliable decisions and act on activities.

Types of social mobilization

  • pragmatic social mobilization – community organizers develop ways to share relevant message that will help the project be successful and achieve its goals.
  • activist social mobilization – the programs and activities are facilitated by community members.
  • hybrid social mobilization – planning, implementation and evaluation are strictly followed by organizers in doing a project.

Module 5: Social Mobilization in social marketing

The emergence of new media especially on the 21st century enabled a lot of us to be more interactive and aware of what is really happening in our society.

Social media is considered right now as one of the most effective tool in communication and information sharing.

With many social media sites like Facebook, Instagram, Twitter, and even the blogs, people can check on the official page, and therefore know whatever policies that it is being promoted that will benefit the consumers.

since, it’s technically free to share information in the net, social media allows connection and thus can generate impact, positive or negative reactions that can yield for them to improve their porgramme.

Module 7: Monitoring and Evaluation

Report on Monitoring and Evaluation

Definition of Monitoring

According to “Project/Programme Monitoring and Evaluation Guide” by International Red Cross and Red Crescent Societies, monitoring is the routine collection and analysis of information to track progress against set plan and check compliance to established standards. As I have understood, it is a continuous process of gathering the data related to the campaign, project, or activity launched that will answer the question “are things going alright?” on the said activity.

Evaluation on the other hand is a systematic and objective process of identifying if the measures taken or used in the activity are progressive. In the web article, “What is monitoring and evaluation (M&E)?, evaluations appraise data and information that inform strategic decisions, thus making the whole process open for improvements.

With evaluation, we are able to set and fulfil objectives which leads to the development, efficiency effectiveness, impact, and sustainability of the social mobilization project.

In “Project/Programme Monitoring and Evaluation Guide”e by International Red Cross and Red Crescent Societies, there are five common types of monitoring:

  • Results monitoring – monitoring merges with evaluation to determine if the project on target towards results (output, outcomes, impact).
  • Process monitoring – it examines how activities are delivered. If the resources will were delivered in a timely schedule.
  • Compliance monitoring – makes sure that it abides with the regulations of the local government, laws and they manage to deliver the requirements on time.
  • Context monitoring – it checks on the possible risks and assumptions, setbacks on the said project.
  • Beneficiary monitoring – it tracks beneficiary of a project. It includes a stakeholder complaints and feedback mechanism.
  • Financial monitoring – it monitors the money given to the one facilitating the whole project or programme and making sure that the money is allocated within the specific time and budget.
  • Organizational monitoring – if there are any partners involve in the project, this kind of monitoring checks on the communication between the facilitators and community involved.

The logic model that can be used in doing a monitoring and evaluation plan.

Two types of monitoring indicators:

Qualitative Data – This answer the questions “why” and “how”. According to “Monitoring and Evaluation Guidelines”, qualitative data analysis is the search for patterns and relationships in raw data. Explanations and reasoning are usually the basis in the analysis of the data being monitored.

Quantitative Data – From the same web article, it describes quantitative data as the presentation of numeric results of the monitoring report. This may answer the question “how much” and “how many”.

These are the following questions that needs to be answered in doing an EVALUATION.

As per “Monitoring and Evaluation” by Civicus, these are the ways of doing an evaluation:

  • Self-evaluation – wherein self-reflection is the key element in doing the assessment for the project.
  • Participatory evaluation – people such as the beneficiaries and the staff are involved in this internal evaluation.
  • Rapid Participatory Appraisal – qualitative in form, it is meant as a starting point in gathering information to better understand the situation of a community or the project.
  • External Evaluation – someone who is really not part of the team facilitates the evaluation.
  • Interactive evaluation – the evaluation team and the organization of the project are both involve in the evaluation.

Outputs, outcomes, and impact of campaign is also the basis for evaluation.

  • Output –these are campaign activities that needed to be measure like media coverage, number of materials created, and the implementation of the program elements.

We can measure them through surveys, focus groups, personal interviews.

  • Outcomes –the target audiences’ reaction to the campaign is the one being measured here to check if the program/project was effective.

We can measure them through surveys, satisfaction ratings, focus groups, personal interviews.

  • Impacts – long term effect of the behaviour changes in the issue being campaigned.

We can measure them through population-based surveys, and data, control groups.

This, on the other hand is a sample monitoring and evaluation taken from (which you may check on).

Now, monitoring and evaluation is very vital in every campaign or social mobilization project because this will enable you to learn what elements that will work and what will not work in your project. You will also be on track in checking if the resources used were utilized and your objectives were followed. With the glitches and tested ways, we are able to adjust our program.


“Monitoring and Evaluation Guidelines” by United Nations World Food Programme Office of Evaluation. Available at

“Project/Programme Monitoring and Evaluation Guide” by International Federation of Red Cross and Red Crescent Societies. Available at

Monitoring and Evaluation. Available at

“Handbook on Monitoring and Evaluation for Results” by United Nations Development Programme. Available at

Monitoring and Evaluation. Available at

Research, Monitoring, and Evaluation VAW Social Marketing Campaigns. Available at

Images used courtesy of google.images

Module 4D: Social Marketing Strategy

Here are Duxbury’s 8 Steps in conceptualizing a social marketing strategy:

Step 1: What is the campaign purpose?

Identify what you want to do for your campaign.
Step 2: Target audience, objectives

You have to know which target market you want inform your message. By researching on their lifestyle, customs, behavior, we will be able to formulate a good plan.
Step 3: Set objectives and SMART targets

Again, SMART objective stands for Specific, Measurable, Attainable, Realistic and Time bound activities that will help your social marketing plan work.
Step 4: Analyse the barriers and benefits of the desired behaviour
(product) and the current behaviour (competition)

If you already know your target market, check on the benefits and hassles that may come in implementing your plan so that in the end you will still derive at your desired change of behavior.
Step 5: Product, Price, Place, Promotion

Take into consideration these 4P’s so that you can actually
Develop tools and strategies to address major barriers and
benefits of the preferred behaviour (product) and the current
behaviour (competition) that address product, price, place and
Develop a communication (promotion) strategy
Step 6: How will your marketing strategy be monitored and evaluated?

Determine on how you are going to check if your campaign was able to deliver the message across your target market and there was indeed a change of behavior.
Step 7: Work out your budget and funding sources.

Know how much will it cost for the whole campaign.
Step 8: Pilot your marketing strategy. After evaluation make changes and
roll it out more widely.

conducting surveys, test will also help gauge if the campaign was successful. Knowing the thoughts of the consumers, audience will also help develop a much better plan.

Importance of social marketing enables individuals to participate in social change. Since the advent of the internet, it is much easier to join and make our voices heard. Through the help of social media, many people has the ability to voice out their thoughts.

Since social media is being incorporated in social marketing plan, we have to know its full function:

Listen – this enables the companies or events group to know what the feedback is. #hashtags is one way for us to follow a certain brand or topic which will enable all its followers to have comments whether they liked the campaign or not. whether they were satisfied with the product or not.

Analyze – it’s much easier now to know the feedback because of how certain topics may be classified. Many product reviews, recommendations can now be seen in the net.

Engage – you have to constantly feed the audience with updates. You have to apply the three pillars of social media which are : campaign, content, and connections.

Influence – the word of mouth may be still the powerful form of advertising. And when your campaign, launch is successful and your target audience loved the product, you can expect that they will spread the good news about it.

Measure – it allows the organizers to check on how engage their target audience is to their products after it has been launched.