Module 7: Monitoring and Evaluation

Report on Monitoring and Evaluation

Definition of Monitoring

According to “Project/Programme Monitoring and Evaluation Guide” by International Red Cross and Red Crescent Societies, monitoring is the routine collection and analysis of information to track progress against set plan and check compliance to established standards. As I have understood, it is a continuous process of gathering the data related to the campaign, project, or activity launched that will answer the question “are things going alright?” on the said activity.

Evaluation on the other hand is a systematic and objective process of identifying if the measures taken or used in the activity are progressive. In the web article, “What is monitoring and evaluation (M&E)?, evaluations appraise data and information that inform strategic decisions, thus making the whole process open for improvements.

With evaluation, we are able to set and fulfil objectives which leads to the development, efficiency effectiveness, impact, and sustainability of the social mobilization project.

In “Project/Programme Monitoring and Evaluation Guide”e by International Red Cross and Red Crescent Societies, there are five common types of monitoring:

  • Results monitoring – monitoring merges with evaluation to determine if the project on target towards results (output, outcomes, impact).
  • Process monitoring – it examines how activities are delivered. If the resources will were delivered in a timely schedule.
  • Compliance monitoring – makes sure that it abides with the regulations of the local government, laws and they manage to deliver the requirements on time.
  • Context monitoring – it checks on the possible risks and assumptions, setbacks on the said project.
  • Beneficiary monitoring – it tracks beneficiary of a project. It includes a stakeholder complaints and feedback mechanism.
  • Financial monitoring – it monitors the money given to the one facilitating the whole project or programme and making sure that the money is allocated within the specific time and budget.
  • Organizational monitoring – if there are any partners involve in the project, this kind of monitoring checks on the communication between the facilitators and community involved.

The logic model that can be used in doing a monitoring and evaluation plan.

Two types of monitoring indicators:

Qualitative Data – This answer the questions “why” and “how”. According to “Monitoring and Evaluation Guidelines”, qualitative data analysis is the search for patterns and relationships in raw data. Explanations and reasoning are usually the basis in the analysis of the data being monitored.

Quantitative Data – From the same web article, it describes quantitative data as the presentation of numeric results of the monitoring report. This may answer the question “how much” and “how many”.

These are the following questions that needs to be answered in doing an EVALUATION.

As per “Monitoring and Evaluation” by Civicus, these are the ways of doing an evaluation:

  • Self-evaluation – wherein self-reflection is the key element in doing the assessment for the project.
  • Participatory evaluation – people such as the beneficiaries and the staff are involved in this internal evaluation.
  • Rapid Participatory Appraisal – qualitative in form, it is meant as a starting point in gathering information to better understand the situation of a community or the project.
  • External Evaluation – someone who is really not part of the team facilitates the evaluation.
  • Interactive evaluation – the evaluation team and the organization of the project are both involve in the evaluation.

Outputs, outcomes, and impact of campaign is also the basis for evaluation.

  • Output –these are campaign activities that needed to be measure like media coverage, number of materials created, and the implementation of the program elements.

We can measure them through surveys, focus groups, personal interviews.

  • Outcomes –the target audiences’ reaction to the campaign is the one being measured here to check if the program/project was effective.

We can measure them through surveys, satisfaction ratings, focus groups, personal interviews.

  • Impacts – long term effect of the behaviour changes in the issue being campaigned.

We can measure them through population-based surveys, and data, control groups.

This, on the other hand is a sample monitoring and evaluation taken from (which you may check on).

Now, monitoring and evaluation is very vital in every campaign or social mobilization project because this will enable you to learn what elements that will work and what will not work in your project. You will also be on track in checking if the resources used were utilized and your objectives were followed. With the glitches and tested ways, we are able to adjust our program.


“Monitoring and Evaluation Guidelines” by United Nations World Food Programme Office of Evaluation. Available at

“Project/Programme Monitoring and Evaluation Guide” by International Federation of Red Cross and Red Crescent Societies. Available at

Monitoring and Evaluation. Available at

“Handbook on Monitoring and Evaluation for Results” by United Nations Development Programme. Available at

Monitoring and Evaluation. Available at

Research, Monitoring, and Evaluation VAW Social Marketing Campaigns. Available at

Images used courtesy of google.images


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s