Module 5: Social Mobilization in social marketing

The emergence of new media especially on the 21st century enabled a lot of us to be more interactive and aware of what is really happening in our society.

Social media is considered right now as one of the most effective tool in communication and information sharing.

With many social media sites like Facebook, Instagram, Twitter, and even the blogs, people can check on the official page, and therefore know whatever policies that it is being promoted that will benefit the consumers.

since, it’s technically free to share information in the net, social media allows connection and thus can generate impact, positive or negative reactions that can yield for them to improve their porgramme.


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