TMA: Contemporary Developments in the ASEAN Communication Scene.

The book “Linking Research to Practice” was a very useful read as it tried to explain the reason why digital media especially blog have been a powerful tool in disseminating information to us readers.

For us Filipinos, it’s not much quite of a surprise that we are probably one of those who are actively uses the internet. According to SIRCA, the Philippines are at 83.1 of internet users and there were 3.3 billion of Filipino blog readers which tells me that we rely in the internet for information about everything that we need to know.

The social media sites such as Facebook, Twitter, and Instagram were also useful in voicing our thoughts and views about politics, government, entertainment, and fashion. However, too much useful that I would be shock at the comments made by netizens. Netizens nowadays have used the freedom of expression way too good because they can just say anything they want without being critical or analytical about the topic.

Here in the Philippines, especially during the May 2016 election, the emotions are high, and there were too much negativity in the social media. There are moments that you have to keep your thoughts to yourself because anything can be publicly shared and when your opinion does not much the other people’s point of view, they will demean you.And that can be the downside of these social media tools like blogging and twittering, the comments may sometimes not be monitored.

Although, blogging have been one of the avenue that the youth delegates of ASEAN participated into. According to the Rappler article about it, youth delagates discussed the issues that will be faced in the ASEAN Integration last December. This activity invited all the youth bloggers in participating in the blog website and it was not a surprise that a lot of Asians took their time in sharing their reflections towards ASEAN Integration.

This all boils down to one thing, social media is a powerful tool in influencing our thoughts and reflections. They can actually affect our behavior due to information that may be relevant to us. And bloggers are also like movie actors, what they know, that they use can be influential to us because of their strong advocacy or liking about it.


Linking Research to Practice (Chib and Harris, Eds)


TMA 2: Communication and ASEAN Integration.

The many reading materials that I have read regarding ASEAN Integration made me realize that even I as a Filipino is not much aware of the whole concept of ASEAN. Though, it’s quite sad that even if there is an association like ASEAN which aims to promote prosperity and foster relationship that will help in boosting the economy of the ten neighboring countries namely: Philippines, Brunei, Malaysia, Indonesia, Thailand, Singapore, Vietnam, Laos, and Cambodia.

However, the more I get to know about this program, the more I realized that we have a long way to go before we perceived that ASEAN with its ten countries have an identity because from the looks of it, we are quite divided with the ideology and knowledge about these Asian countries.

For one, according to Prof. Benjamina Flor’s paper, “The Asian Media Landscape”, one thing that somehow makes this association crucial is the difference in beliefs and values, characteristics, and even stereotypes.

But as individuals, I believe that we know how to conform and follow rules and thanks to technology, we are in tuned to the latest news about our neighboring countries which makes it easier to foster good relationship.

Mass media especially the digital media through social media like Instagram, Facebook, Twitter keeps the connection open. Especially when it comes to travel, we become one with the country we are currently in. We immersed ourselves in their food, their culture. When I went to Hongkong last 2014, I made it a point to research the following do’s and don’ts in the country. I know for a fact that some of Hongkong nationals or perhaps Chinese in Mainland China visiting the place can be snob and “rude” because of certain manners, like not falling in line, or spitting just anywhere, but as a tourist, I may feel disgusted and perhaps irked with them, however, as someone who is visiting the country for the first time, you have to understand that it could be one of their personality as a country. It what’s makes them up and perhaps there is more to see than meets the eye, and indeed, Hongkong is one of the most favored destination.

And that also goes to other South-East Asian countries, they have their own rules that we need to abide and them also when they are visiting the Philippines.

I guess what would make the whole ASEAN Integration work is have these different countries immersed in different tourism projects that will promote the awesomeness of each neighboring country. Also, it would help if curriculum in our school would include ASEAN lessons so that youth will have an idea on how other people from different Asian country lives, their culture, their jobs, etc.

Perhaps, I would not mention about documentaries featuring these countries because they are a lot right now.

It is interesting that even of there are differences in our characteristics, beliefs, us Asians, know how to mingle and create wonderful relationships. And due to more work opportunities available to us, it can help our economy and other SEA countries to have better economy.


An Asean identity?



DEVC 242 TMA 1: Introduction to ASEAN Media and Communication.

While reading the following recommended materials for this topic, I have realized that we are indeed so lucky to be living in an era where information is delivered to you in just one click of your finger. The rise of the digital age has proven that ASEAN countries has proven that they are capable of being at par with their Western neighbors.  According to Raymond Siva’s article “Communicating in ASEAN: The Need for Flexibility in Diverse Region”, the development of the economic structure in Asia has enabled its countries to be more digital-savvy. Asians are more in tune with the latest news and topics via their smart phones. In the same article, it was stressed also that while ASEAN countries may be enjoying the benefits of technology advancement like Internet, other Asian countries like Laos and Cambodia, may be too far behind when it comes to connecting via technology. In “The Asian Media ?Landscape”, Professor Benjie Flor mentioned that these two countries are the lowest in terms of ranking in developing ICT’s. Not only that, it can be also taken into consideration how media is portrayed and utilized in Asian countries. Until now we have to remember that not all countries in Asia can speak and disseminate information readily. Louie Tabing’s paper “The Development of Community Media in South-East Asia” enumerated some key point of communication media not being really accessible to the people or at least not freely stated: questioning about the powers given to the Kings and Sultan is prohibited. Here in the Philippines, from what I have observed, I would like to say that freedom of speech is freely expressed. Thanks to social media, information just about anything is easily accessed. Though, I noticed that us, Pinoys tend to be express our thoughts abruptly, that we tend to be more defensive of our opinions. However, it can be seen that Filipino people are really active in social media via Twitter, Instagram, and Facebook.

Delivering of news here in the Philippines though may be monitored. After all, the biggest network in the country are privately-owned and they have to protect their interest. However, Tabing stated in his paper that media facilities in Asia still holds its purpose to inform the people about the development in their city and country.

That is why even if people in some South-East Asian country may not have accessed to internet and social media, they can still stay abreast with the news through print media and radio which have proven to be effective in disseminating information. Tabing explained the community-based media offer a great deal of information that leads to the development of a city or town. It is within the people’s goal to develop its community that reinforces the act of sharing information that makes South-East Asia mobile and efficient both in technology and other sectors such as agricultural and economical.

As an ASEAN student now, I have become more interested in our neighboring countries. They have become an example that is thriving in all aspects of what a country should be like Singapore, I have always been amazed at how a small-population country can do excellent in their country. Their developement is truly amazing. I was inspired by the article in Manila Bulettin entitled “The roles of media and communication in Asean”, this article has a strong will of obligation to make the ASEAN policies work in terms of promoting co-ASEAN countries about their beauty and development.

This goes to show that we have to be be fully aware of our potential as a country to be able to promote ourselves to our ASIAN neighbors and also knowing their strenghts and weaknesses so that we can further hone our skills as Filipinos that can serves as an inspiration to them.


“The ASEAN Media Landscape”. BenjaminaGonzalez-Flor.

“Communicating in ASEAN: The Need for Flexibility in a Diverse Region”.Raymond Siva. Available at:

The roles of media and communication in Asean

“The Development of Community Media in South-East Asia”.Louie Tabing. Available at: