DEVC 242 TMA 1: Introduction to ASEAN Media and Communication.

While reading the following recommended materials for this topic, I have realized that we are indeed so lucky to be living in an era where information is delivered to you in just one click of your finger. The rise of the digital age has proven that ASEAN countries has proven that they are capable of being at par with their Western neighbors.  According to Raymond Siva’s article “Communicating in ASEAN: The Need for Flexibility in Diverse Region”, the development of the economic structure in Asia has enabled its countries to be more digital-savvy. Asians are more in tune with the latest news and topics via their smart phones. In the same article, it was stressed also that while ASEAN countries may be enjoying the benefits of technology advancement like Internet, other Asian countries like Laos and Cambodia, may be too far behind when it comes to connecting via technology. In “The Asian Media ?Landscape”, Professor Benjie Flor mentioned that these two countries are the lowest in terms of ranking in developing ICT’s. Not only that, it can be also taken into consideration how media is portrayed and utilized in Asian countries. Until now we have to remember that not all countries in Asia can speak and disseminate information readily. Louie Tabing’s paper “The Development of Community Media in South-East Asia” enumerated some key point of communication media not being really accessible to the people or at least not freely stated: questioning about the powers given to the Kings and Sultan is prohibited. Here in the Philippines, from what I have observed, I would like to say that freedom of speech is freely expressed. Thanks to social media, information just about anything is easily accessed. Though, I noticed that us, Pinoys tend to be express our thoughts abruptly, that we tend to be more defensive of our opinions. However, it can be seen that Filipino people are really active in social media via Twitter, Instagram, and Facebook.

Delivering of news here in the Philippines though may be monitored. After all, the biggest network in the country are privately-owned and they have to protect their interest. However, Tabing stated in his paper that media facilities in Asia still holds its purpose to inform the people about the development in their city and country.

That is why even if people in some South-East Asian country may not have accessed to internet and social media, they can still stay abreast with the news through print media and radio which have proven to be effective in disseminating information. Tabing explained the community-based media offer a great deal of information that leads to the development of a city or town. It is within the people’s goal to develop its community that reinforces the act of sharing information that makes South-East Asia mobile and efficient both in technology and other sectors such as agricultural and economical.

As an ASEAN student now, I have become more interested in our neighboring countries. They have become an example that is thriving in all aspects of what a country should be like Singapore, I have always been amazed at how a small-population country can do excellent in their country. Their developement is truly amazing. I was inspired by the article in Manila Bulettin entitled “The roles of media and communication in Asean”, this article has a strong will of obligation to make the ASEAN policies work in terms of promoting co-ASEAN countries about their beauty and development.

This goes to show that we have to be be fully aware of our potential as a country to be able to promote ourselves to our ASIAN neighbors and also knowing their strenghts and weaknesses so that we can further hone our skills as Filipinos that can serves as an inspiration to them.

Sources:

“The ASEAN Media Landscape”. BenjaminaGonzalez-Flor.

“Communicating in ASEAN: The Need for Flexibility in a Diverse Region”.Raymond Siva. Available at: http://www.edelman.com/post/communicating-in-asean-the-need-for-flexibility-in-a-diverse-region/.

The roles of media and communication in Asean

http://www.cognitomedia.com/news/2014/03/07/asean-what-communicators-need-to-know

“The Development of Community Media in South-East Asia”.Louie Tabing. Available at: http://www.unesco.org/webworld/publications/community_media/pdf/chap5.pdf

 

 

 

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