Devc 202 – Activity 12

Activity 12.1. Conduct a stakeholder analysis of this policy.

  1. Government – Department of Health, with its efforts banned the use of cigarette through the campaign, Yosi Kadiri!
  2. Education – this will allow the students to be informed of the harmful effects of smoking
  3. Communication industry such as media, may be the one sector that will be greatly affected because of the profits that they may lose in advertisement of the tobacco. However, if advertisements will push through, content of the ad should be strictly conceptualized.
  4. Church according to the book, Introduction to Development Communication by Ongkiko stated that it may not be directly involved in issues like this but can only address it as an addiction problem.
  5. Consumers – will be the one who will greatly benefit as this will not strain their health and money as well.

Activity 12.2. Use any of the enumerated methods to do a short analysis of this policy.

Following the Social -cost Benefit analysis, it may be true that cigarette companies may have provided job employment to Filipinos and to keep the sales going, the use of advertisements is still used to generate profit. However, lot of Filipinos are dying because of lung cancer due to cigarette smoking. With that in mind, government agencies, NGOs continue to fight cigarette-causing diseases to promote healthy lifestyle among us. Even if banning tobacco may take a long time to be implemented, it was a good thing that cities are now implementing “no smoking zone” sign in every establishments so that no one will be affected by second hand smoke. It was also helpful that the price of cigarette/stick have become costly enabling the consumer to think twice before purchasing one.

Activity 12.3. Prepare a one-paged policy brief enumerating: your stakeholders; the results of your policy analysis; and your recommendations.

Recommendation that will be given from the two analyses above would be continued implementation of “no smoking” in certain establishments or even public place like parks, churches, sidewalks, it would be helpful of a fine will be given to those who will not follow this rule.


Devc 202 Module 8: Communication and related concepts

Over the years, technology and the way we communicate has been continuously evolving. It is not enough that we send messages through text, now we have incorporated pictures to convey our message, making our message more fun and enjoybale to read. for the young generations, messages with pictures are more engaging to read. W

The five concepts of communication medium connected to internet that I chose are:

  • Memetics – are one of the most followed source of information in the internet today. A lot of people find memetics enjoyable to read because of its brief definition or quote that is wants to convey in a particular issue. They even make a script out of cartoon, scenes of a movie.
  • Dependency Model – with the advent of technology and social media that aids us with our work, assignments and even with our personal relationship, it is an understatement, that we have truly become dependent on mass media such as print, television, radio, and most especially the internet. We rely heavily on these medium because it allows us to be informed about issues.
  • Information and communication technology – utilization of all types of medium such as print, radio, television, and the internet so that users and companies can make use of these for information storage, manipulation, and to further improve services.
  • Invasion of privacy – associated to showbiz personalities, this is the type of situation wherein personal affairs are scrutinized by people without its consent.
  • Information overload – too much information that is processed in by humans and machine which can strain machines and cause stress to humans.

Module 4D: Social Marketing Strategy

Here are Duxbury’s 8 Steps in conceptualizing a social marketing strategy:

Step 1: What is the campaign purpose?

Identify what you want to do for your campaign.
Step 2: Target audience, objectives

You have to know which target market you want inform your message. By researching on their lifestyle, customs, behavior, we will be able to formulate a good plan.
Step 3: Set objectives and SMART targets

Again, SMART objective stands for Specific, Measurable, Attainable, Realistic and Time bound activities that will help your social marketing plan work.
Step 4: Analyse the barriers and benefits of the desired behaviour
(product) and the current behaviour (competition)

If you already know your target market, check on the benefits and hassles that may come in implementing your plan so that in the end you will still derive at your desired change of behavior.
Step 5: Product, Price, Place, Promotion

Take into consideration these 4P’s so that you can actually
Develop tools and strategies to address major barriers and
benefits of the preferred behaviour (product) and the current
behaviour (competition) that address product, price, place and
Develop a communication (promotion) strategy
Step 6: How will your marketing strategy be monitored and evaluated?

Determine on how you are going to check if your campaign was able to deliver the message across your target market and there was indeed a change of behavior.
Step 7: Work out your budget and funding sources.

Know how much will it cost for the whole campaign.
Step 8: Pilot your marketing strategy. After evaluation make changes and
roll it out more widely.

conducting surveys, test will also help gauge if the campaign was successful. Knowing the thoughts of the consumers, audience will also help develop a much better plan.

Importance of social marketing enables individuals to participate in social change. Since the advent of the internet, it is much easier to join and make our voices heard. Through the help of social media, many people has the ability to voice out their thoughts.

Since social media is being incorporated in social marketing plan, we have to know its full function:

Listen – this enables the companies or events group to know what the feedback is. #hashtags is one way for us to follow a certain brand or topic which will enable all its followers to have comments whether they liked the campaign or not. whether they were satisfied with the product or not.

Analyze – it’s much easier now to know the feedback because of how certain topics may be classified. Many product reviews, recommendations can now be seen in the net.

Engage – you have to constantly feed the audience with updates. You have to apply the three pillars of social media which are : campaign, content, and connections.

Influence – the word of mouth may be still the powerful form of advertising. And when your campaign, launch is successful and your target audience loved the product, you can expect that they will spread the good news about it.

Measure – it allows the organizers to check on how engage their target audience is to their products after it has been launched.

Devc 202: Module 6 Communication Media

Activity 6

Senses stimulated at a time 3 or more times at a time One or two at a time
Opportunity for feedback Immediate feedback Sometimes delayed feedback
Message codes used Verbal and non-verbal Highly verbal
Multiplicative power Slow fast
Direction of message flow Two-way One-way
Power to preserve a message Low High
Ability to select receiver High Low
Ability overcome selectivity and noise High Low
Ability to meet specialized needs Serves specialized needs Serves common needs
Speed to large audience Low High

Activity 6.2. Based on your experience and knowledge, answer the following questions:

1. Which medium do households all over the Philippines most commonly own? Television, Radio, Newspapers and Computer for internet

2. Which medium do households least commonly own over the Philippines? probably high-tech gadgets or smart phones.

3. Which medium are most Filipinos exposed to? Which medium are they least exposed to? With the advent of social media and networking sites, I believe that more and more people find internet the most accessible. Television also is one medium that Filipinos are most exposed to. I believe radio is not that usual medium being used because we are now busy with work so we only get to listen to radio when we are commuting to work. Newspaper may not be read most of the times since young generations now rely on internet for news.

4. Which medium do they depend on most for information on current events/issues? Now, I believe it would be internet and television because for one,with our smart phones and free wifi, we can now surf and know what is going to our surroundings.

Activity 6.3. Place a check on the boxes of the statement that explain some of the impact of new communication technology on development ☐Job displacements ☐More, generally better jobs generatedGlobalization ☐Streamlining of business opportunities ☐Reducing importance of middle management ☐Change definitions of community ☐Focus on credibility of sources ☐Offer new ways of learning

Devc 202 – Module 1: Societal Problems and activities.

Societal problems though may seem negative can be actually a start of something good in the end. They say that in every problem, there is a solution, and in our case here in the Philippines, we have experience a lot of problems, from poverty, unemployment, malnutrition, gender inequality, crime, yet, in some ways or another we always have found a solution if not to prevent but lessen it. It’s just a matter of thorough research and disseminating of information to every Fipino people so that they may become more aware, more vigilant, and more contributing to our society.

Activity 1.1


According to, graph showing here has shown a a succeeding decline of umemplyment from 2005 – 2015. Also stated that during the 2nd quarter of 2015, unemployment rate of 6.60 % went down to 6.40% showing at least an improvement . According to the report, there were 39, 159 who were employed.


Activity 2

Philippine Literacy Rate


This is the literacy rate here in the country from 1995 – 2008, this graph clearly states that in 1999- 2001, there was an decrease in the literacy rate. By 2003, it rose steadily until 2008. However Manila times wrote that National Statistics Office data shows that in last 5 years from 2000 – 2010, there was an increase in the literacy rate by 5%.


External Debt in the Philippines and food production index.


The external debt in the Philippines skyrocketed in 2013 by 74.87 %and fell two pints in 2014 by 72.81 %.

Food production showed that it was steadily moving unlike in the year 2003.


Food Security Index FSI

Devc 208-Module 3

Social marketing as discussed in “Social Marketing for Public Health: An Introduction”, was introduced by Kotler and Zaltman in 1971 in 1971 and defined it as an implemented program or strategy that aims to introduce ideas through careful planning, communication, and thorough research or study. Andreasen also further developed the definition of social marketing and he added that it “aims to influence target audience behaviors hat benefit the society as well as the target audience”.

The difference between social marketing and commercial marketing is that commerical marketing aims to sell goods so it is more focus on gaining financial status in the market while social marketing aims to change behavior, to make a difference in the society especially if the behavior is for the well-being of the person.

Some of the social marketing exapmles are: Stop smoking or Yosi Kadiri Drive of DOH, L.A.T.C.H. Breastfeeding awareness, Kain Commandments, and Mamamayan ayaw sa Droga Drive.

Social marketing is commonly used in health promotion, injury prevention, environmental protection and community mobilization.

Both social and commercial marketing uses the 4 P’s in their marketing mix strategies/communication plan. These are: Product synergy wherein we should know the product that we are going to promote and the benefits that will be gained by the user. Price Strategy is the amount or the time that will be invested by the user to the product being promoted. Promotion Strategy is how or what channels or medium of communication we are going to maximize in promoting the product such as advertising, event launches, print material, radio and television, online through social media and blogs.

Devc 208-Module 2

  1. Discuss the different communication models and the domains in communication
    for development
  2. Discuss and differentiate the theory and practice associated with the traditional
    development communication approach and the communication for development
    as practiced by international organizations

The first generic communication model is the unilinear model, a type of communication model that has a sequence meaning there would be a start and end process. 3 factors comprising this model is the the one sending the message, the receiver, and the effect of the message to the receiver.

Unilinear model would be from Harold Lasswell and Shannon and Weaver’s model that describes its process of communication using a telegraph system (Models and Approaches in Communication for Development pp. 7). In Shannon and Weaver’s model, concept of noise was incorporated,it means that anything that can disrupt in the transmission of message.

Another communication model is the Transactional model, from what I have understood, it is a type of model that involves participation among people involve in the dialogue.

The 3rd generic communication model would be the System model wherein all elements are interactive and no particular sequence is followed.

These models may be used in some approaches in development communication. I will site some practice which I’m familiar with.

Advocacy – I have been familiar with this because everybody seem to be a strong advocate or pursuer of something that is relevant to him and her. When I got pregnant, the most obvious topic that I have encountered in the net would be about breastfeeding. Because of blog and website articles that I have read about the good effects of breastfeeding, I became a staunch supporter of nursing my child and not feeding it with formula milk. Others also had advocacy like saving the Ilog Pasic, pine trees from extinction in Baguio. With the advent of social media, it is more common that we see any advocay campaign in social media sites such as Facebook, Instagram, and blogs.

Strategic Communication – I have a friend from PR who carefully analyzes and do a total packaging and branding for whatever client that she has. Hers was all about Mindanao, and despite some of the negative publicity that Mindanao has in some aspects, because of her thorough analysis and study, she was able to market the province well attracting many tourist.

Social mobilization enables all participant, audience to act on specific project that encourages awareness on what is right. For example would be the “Boto Mo, Ipatrol Mo” that was spearheaded by the TV Patrol team in encouraging its tv viewers to be more vigilant for the upcoming elections.

The value of knowledge.

It was only when I watched a youtube feature about epistemology that I begun to understand the whole concept. Epistemology is the study of knowledge. And we are able to acquire knowledge through Empiricism (sensory knowledge) and Rationalism (through reasoning). And there are two types of acquired knowledge: Propositional(Know that) and Practical Knowledge(know how).

As a student, I believe I’m more in line in the propositional knowledge category. Everything that we did in elementary and high school even in college, we relied on books. It was only when I started working  that everything was hands on and theories did not apply.

But here in UPOU, I began to have a new perspective because the new information that I gain from studying the modules enables me to practice my reasoning. As my knowledge it increases, I am able to apply it with Ma’am Malou’s activities for us making us sound thinkers.


Introduction to Epistemology.